Stop Selling! Learn how to listen, build loyal and quality customer relationships.

Today’s most effective sales professionals are forging essential relationships with their clients to ensure long-term, positive results. So if you’re sick of selling just on price or frustrated of having to price match with your competitors and want to discover how to retain great margins, learn how to build value in yourself, your team and your dealership then you’ve come to the right place!

How Many Opportunities Are You Missing In Your Dealership?

Don’t miss out on Sales, Profits and Commissions that should be yours! Your Sales People need to be skilled up for today’s buyer! They need to understand how to develop a strong rapport quickly with customers and how identify their needs with specific questions, how to sell themselves and your dealership, so the competitor’s price is irrelevant! Build their skills so they are highly confident in all areas including prospecting, handling incoming calls and enquires, including internet and price shoppers – with ease of appointment setting, negotiation, handling objections and closing the sale with no pressure or stress. Don’t miss any more opportunities, act now!

Invest In Your Managers To Take Your Dealership To The Next Level

No doubt you have a strong vision for where you want to take your business as you move towards your goals into the future. But does your Management Team share those same company visions? Do they perform equally as well when you’re not there? Are they confident in making key decisions and empowering their staff?
By empowering and developing ambitious leaders within your organisation they then create high performance cultures within their teams, which then allows you to step back from your dealership and start working on your business instead of in it. We aren’t born with Leadership skills, however like any skill they can be learnt and developed.

Both our Sales Management and Leadership Programmes work with any level of skill, whether they are just starting out in a Management role or simply want to build their Management and Leadership skills to take themselves and your dealership to the next level.

OUR PROGRAMS

Our programmes combine the power and convenience of On-Line video training which can be accessed from anywhere in the world combined with live coaching! We gain a full understanding of your dealership and challenges before you get started and will then tailor the training and coaching so it’s TOTALLY RELEVANT to you situation. The RESULT? Dramatic Increases in sales and Leadership productivity! Investing in yourself, your team and your leaders is one of the best investments you will ever make

New Car Sales Coaching Program

This programme is designed for all serious minded New Car Sales professionals. New people experience a quantum leap in skills saving them years of trial and error, Whilst experienced people take their existing skills to a higher level as they can see and appreciate the more sophisticated techniques being presented.

Used Car Sales Coaching Program

This programme is designed for all serious minded Used Car Sales Professionals. It develops specific skills on the Used Car Buyer. Whether you’ve just started selling or a veteran in Used Car Sales you will appreciate the complex skills being presented here.

Finance and Insurance Sales Coaching Program

This programme is designed for all serious minded Finance and Insurance professionals who want to take their careers to the next level. If you’re new to F & I you will experience a quantum leap in Sales whilst experienced people take their existing skills to a higher level as they can see and appreciate the more sophisticated techniques being presented.

Service Advisor Sales Coaching Program

This programme is designed for serious minded Service Advisors who want to take their careers to the next level, it will streamline your whole process. From building customer rapport over the phone at booking time right through to handing the keys back to your customer at the end of their service.

How To Acquire More Used Cars
Are you struggling to acquire enough quality used cars for your dealership? Would you like the opportunity to trade more used cars? Would you like simple tips & strategies on buying private? Learn how with this 13 part video series complete with scripts, word tracks, example LIVE calls, the step by step how to’s and the why.
Includes:
  • 13 “How To” Online Videos
  • All Phone, SMS, Email, Appointment & Follow Up Scripts/Word Trackse
  • Live Call Examples
  • Trade-In Tips
  • Voucher Templates
  • In Dealership Experience Guide
  • Lead and Follow Up Sheet
  • Plus Much More

Get in touch today or leave your details & we’ll call you!

Free 5 Part Sales Power Course!

Our Power Course delivers one Sales Training Video to your inbox
every day for the next 5 days

Training Includes:

DAY 1: Building relationships

DAY 2: Prospecting

DAY 3: Follow up

DAY 4: Objections

DAY 5: Negotiating / Closing the business

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We do not SPAM. Your privacy is protected.

Automotive Leadership Programs

Be the Leader You Wish You Had! Discover through our Leadership programmes how great leaders inspire others to take action, understanding what Leadership is, Why a Team will Always be a Reflection of its Leader, How to Recruit an Exceptional Team, How to Train, Coach and motivate that Team but most of all How to be a Leader worth following!

Sales Manager

With this system Sales Managers will develop the full range of skills they need to be more effective in their Sales Management roles. Strategies on how to recruit an exceptional team, train and coach that team and most of all strategies and techniques on how to keep their team(s) motivated and empowered!

Used Car Manager

With this system Used Car Sales Managers will develop the full range of skills they need to be more effective in their Used Car Sales Management roles. Strategies on how to recruit an exceptional team, train and coach that team and most of all strategies and techniques on how to keep their team(s) motivated and empowered!

Dealer Principal

You will understand why Leadership must start with you! And why leaders are Big Picture People –Mission, Vision, Strategy. Strategies for building a company culture that attracts great talent and also how to earn the trust and respect of all your team members FAST! Unlock the hidden secrets of motivation and why it’s so important to understand them. Most of all you will learn how to be a leader worth following!

Service Manager

With this on line system Service Managers will develop the full range of skills they need to be more effective in their service management roles. From strategies on how to attract the right people and technicians, how to monitor and coach them and also specific techniques on how to create a great culture within the team and how to keep them all empowered and moving toward the same goal.

Parts Manager

With this on-line system Parts Managers will develop the full range of skills they need to be more effective in their parts management roles. They will learn strategies on how to recruit an exceptional team, train and coach that team and most of all specific techniques on how to keep their team(s) motivated and empowered.

Fixed Operations Manager

As a Fixed Operations Manager you will understand why leadership must start with you. Strategies for building a workshop culture that attracts great people and also how to earn the trust and respect of all your managers and team(s). Most of all you will learn how to be a leader worth following.

Selling Skill
Assessment

Click Here

Managers
Team Analysis

Click Here

Service Manager
Team Analysis

Click Here
Information provided by you will be kept strictly confidential Once we have received it through we will email you a copy back along with a debrief with one of our Sales Coaches which will detail your strengths and your opportunities for improved results.
Information provided by you, about the structure of your sales team and about your sales people will be kept strictly confidential, and is asked to enable us to advise you accurately on the best strategies for managing each person for optimum sales performance, and handling any challenges which you may be having with them, we will email you a copy back along with a debrief with one of our Sales Coaches.
Information provided by you, about the structure of your sales team and about your sales people will be kept strictly confidential, and is asked to enable us to advise you accurately on the best strategies for managing each person for optimum sales performance, and handling any challenges which you may be having with them, we will email you a copy back along with a debrief with one of our Sales Coaches.

Proof It Works

Julia
Julia
2021-11-24
Absolutely the best sales course I have done to date. Ian and Mel are great to work with and the course content was detailed and effective on the sales floor. A big thank you to the entire team.
Brendan Haslop
Brendan Haslop
2021-11-15
Ian is a genuinely great guy who actually cares. With his mentorship and training program I have achieved targets I thought I couldn't. With a Wealth of knowledge at a phone calls distance and somebody that cares you will become unstoppable. Highly recommend.
Simona Berenytė
Simona Berenytė
2021-11-12
Ian is great. With his help I hit companies record ! Highly recommend his service.
nicholas karlos
nicholas karlos
2021-11-12
A fantastic training program I would recomend to any business allways be your best
Wendy Brewin
Wendy Brewin
2021-11-12
After 30 years as a Sales Consultant, working for large corporate firms who have provided extensive training, I was pleasantly surprise at just how much more I have learnt by doing Ian Parker's training program. It has show in my results just how valuable this training has been and I would highly recommend this training programme to any sales consultant or business that wants to improve not only there financial statis, but also there customer service level to an exceptional level. If you want to be as good as you can be ...... NEVER GIVE UP.......ASK ONE MORE QUESTION, AND DO THIS TRAINING PROGRAMME OVER AND OVER AGAIN!!! Thank you Ian, from the bottom of my heart and my full wallet. I would highly recommend you to ANY business who wants the absolute best out of their team. Regards Wendy
VICTORY FORD
VICTORY FORD
2021-11-11
Ian genuinely cares about our people and their success both personally and professionally. He has a wealth of knowledge that is relevant with what we are trying to achieve and has taken our business to another level with his training method. Highly recommend. Very supportive and always just a phone call away.
peter drayton
peter drayton
2021-11-11
I have worked with Ian Parker for the last 6 months, he has improved my skill base, assisted in all areas of being a more rounded, responsive and professional saleperson. Ian has allowed me to have better, more valuable interactions with my customers and in broad terms his mentorship and coaching have bought me more satisfaction and enjoyment in my role. Great sales people are not born, they are just very well trained.
Joe Blythe
Joe Blythe
2021-11-11
I would like to thank Ian for his sales coaching course the Master Performance Academy program. I have been in retail sales for over 30 years and thought I Knew most selling techniques until doing this course.
Jeremy and Georgie Beetham
Jeremy and Georgie Beetham
2021-09-08
If you want to surprise yourself how far you can go as a sales person or even in your personal goals then i recommend this course. Its so much more then sales training.

Our Unique Coaching Programs Focuses on Long Term Solutions, Not Short Term Fixes!

To make lasting change within your dealership, it needs to start with your people and great Leaders to lead your people. Our programmes are designed to meet your needs based upon years of real world results! All our programmes provide:

  • Designing their future success
  • Setting goals to keep them on track and maintain a positive attitude
  • Teaching them the skills they need to achieve their desired goals
  • Stepping them through a structured On-Line Program with concise videos with questions and handouts
  • Weekly accountability
  • Mandatory Action Commitments – making sure they take action!
  • Supplementary materials
  • One-on-One/Team Roleplays
  • 24/7 Access to IPMG
  • Complimentary Audio Programs
  • Live Video Conferences
  • Private Facebook Forums
  • Available on any device
  • 100% Australian Owned and Operated

ACCOUNTABILITY

We create good habits through accountability, with weekly reports delivered straight to your inbox! So whether you’re a Dealer Principal, General Manager, Fixed Operations or Sales Manager you will always be up to date with your team’s performance and how they are tracking with Sales, Performance Standards and Goals.

All our programmes are on-line which means they can be accessed anywhere through any device at any time, they are based on a step by step process, through watching concise videos full of powerful content, answering questions to make sure what is watched is understood, we review all answers and send them back with comments, we roleplay through video conference either individually or in teams to refine scripts and roleplay them to perfection, we then re-inforce through teams back into the dealership to make sure everything is followed everyday
FREE E-BOOKS
We do not SPAM. Your privacy is protected.
We’ve experienced working with many sales and management teams from many different industries!

Don’t Just Take Our Word For It…

Listen To What Some of Our Happy Clients Have To Say

Wade Slaughter

Sales Professional
Brown and Hurley Trucks

Tony Patterson

Dealer Principal
Farm and Garden Products

Greg Renner

Dealer Principal
Ingham Auto Group NZ

Pete Drayton

Senior Sales Professional
Victory Ford